Stop leaving your email marketing to chance
Email flows work in the background of your Shopify store, automatically sending the right message when a customer takes — or doesn’t take — a particular action.
They can welcome new subscribers, recover lost sales, support customers after purchase, encourage reviews and bring previous customers back.
But knowing which flows you actually need, when to send them and what to put in each email can quickly become confusing.
That’s exactly what this guide is designed to solve.
What you'll learn
Inside, we take you through the 7 essential email flows we believe every Shopify store should consider, covering a total of 9 emails.
You’ll learn:
- What an email flow actually is — explained simply
- Why automated emails matter for ecommerce
- What to check before setting up your flows
- Why your professional email address and domain authentication matter
- Which flows to prioritise
- When each email should be sent
- What each email should include
- Example structure and messaging for each email
- Important conditions and exit rules
- How to test your automations before activating them
- What email performance metrics to monitor
- How to plan and launch your flows properly
The 7 essential flows covered
The guide walks you through the key customer journeys that happen before and after a sale, including emails designed to:
Welcome new subscribers
Introduce your brand and turn new subscribers into first-time customers.
Recover potential lost sales
Follow up with customers who showed buying intent but didn't complete their purchase.
Support customers after purchase
Keep customers informed and strengthen their relationship with your business.
Encourage reviews and feedback
Ask customers to share their experience at the appropriate point in their journey.
Bring previous customers back
Reconnect with people who haven't purchased from you for a while.
And more essential automation points throughout the customer journey.
More than just email examples
We don't believe there is much value in giving you a few templates without explaining how they should actually work.
Alongside the email examples, the guide covers the practical setup behind them, including:
Timing — when emails should be triggered and how long to wait between messages.
Conditions — making sure customers receive emails only when they should.
Exit rules — preventing customers from continuing through an automation once they've already completed the desired action.
Testing — checking links, discount codes, personalisation, mobile layouts and customer journeys before going live.
Measurement — understanding metrics such as delivery rate, click rate, conversion rate, attributed revenue, unsubscribes and spam complaints.
Designed for Shopify store owners
This isn't a generic email marketing ebook.
It's based on the types of problems and missed opportunities we regularly see while working with real Shopify stores.
The aim is to give you enough information to confidently build your own email automations without making the process unnecessarily complicated.
You'll receive
A digital PDF guide containing:
7 essential email flows
9 email examples
Setup guidance
Suggested timings
Flow conditions and exit rules
Testing checklist
Measurement guidance
Launch checklist
Email-flow planning worksheet
Who is this guide for?
This guide is ideal if:
You run a Shopify store and haven't set up proper email automations yet.
You already have some flows but aren't sure whether they're set up correctly.
You want to stop relying solely on newsletters and one-off email campaigns.
You want practical advice without complicated email-marketing terminology.
You'd prefer to understand and manage your own automations rather than immediately paying someone else to build them.
Important
This is a digital PDF product. No physical product will be shipped.
The guide teaches you how to plan and structure your email flows. The exact options available may vary depending on the email marketing platform or Shopify apps you use.
