What’s inside
Take the guesswork out of preparing your store’s images.
This toolkit covers:
- Image dimensions and aspect ratios: understand the difference and choose a consistent starting point.
- Desktop and mobile banners: plan images that work across different screen sizes.
- File sizes and formats: balance image quality with file size and understand when to use JPG, PNG or WebP.
- Consistent product grids: improve cropping, spacing and product scale.
- Canva and Photopea workflows: follow a practical sequence for preparing and exporting images.
- Filenames and alt text: use clear naming conventions and write meaningful image descriptions.
- Uploading and gallery order: organise product images and check the correct variant images.
- Final quality checks: review your product pages and collection grids before finishing.
You’ll also find links to official guidance and useful image tools.
Who this is for
Created for Shopify store owners who prepare their own images or want a clearer process to share with their team.
It’s especially useful if:
- Your collection grid has inconsistent crops or product sizes.
- Your banners look good on desktop but awkward on mobile.
- You’re unsure which dimensions, format or file size to use.
- You upload images without descriptive filenames or alt text.
- You want a repeatable routine for adding new products.
The explanations are written in plain English. Basic familiarity with uploading products in Shopify will help you put the guidance into practice.
Checklists and worksheets
Turn the guidance into a process you can use again.
Your PDF includes:
- A 12-step image process: work through preparation, export and upload in order.
- A final quality checklist: check image clarity, consistency and presentation.
- A store image standard worksheet: record your chosen dimensions, formats, margins and naming rules.
- A collection image audit worksheet: identify which images need attention.
- A five-minute upload check: keep the key reminders close to hand.
Print the worksheet pages or use them as a reference while you work.
Format and delivery
This is a 26-page digital PDF guide, written in English.
After checkout, you’ll receive an email containing your download link. Please check that your email address is correct when placing your order.
You can read the guide on a computer, tablet or phone, and print the pages you want to use while working.
No physical item will be posted. Editable Canva templates, video lessons and individual website support are not included.
Do I need paid software?
The toolkit includes workflows for Canva and Photopea, alongside other useful image tools.
Some features mentioned may depend on your chosen tool or plan. The guide highlights where feature availability can vary.
Choose the workflow that suits your images, experience and available tools.
